There’s really nothing that is not copied in China. From high-end luxury brands like Burberry to cheap pirated DVDs, nothing really is not copied in some form or another.
But Fila? Does anyone still remember what it is?
I thought the point of copying something was to benefit from the brand recognition. I don’t remember seeing any Fila shops last time I visited China…
Switching the letters of a brand name to avoid copyright issues seems pretty clever; until you end up with something that is incomprehensible and very hard to pronounce.
I never understand why the Chinese copycats bother to change the brand name but copy the design 100%. Is there a law in China that allows pirated goods as long as the brand name is different?