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With more and more people joining the ranks of the filthy rich in China, it must be getting harder and harder to find new ways to flaunt your wealth.

It must be especially troublesome when choosing what car to buy in order to stand out from the crowd. But this person, from the city of Xianyang in Shaanxi province, has chosen a very interesting alternative form of luxury transportation.

Instead of sitting comfortably at the back of a Mercedes or BMW, he rides his horse daily to and from work. Accompanying him is his trusty secretary. Together, they ride regardless of weather.

“It normally takes a little more than 20 minutes to get to work” says He Yanqing an owner of a private company, “and I enjoy the looks from passers-by”.

Some of the reasons Mr. He gives in support of horseback riding include it being more environmentally friendly and able to avoid traffic jams.

According to Mr. He, riding a horse is also a lot more economical compared to cars. A good horse can be bought for 20,000 RMB (~3,000 USD) and the yearly maintenance is low – around 4,000 RMB (~600 USD).

As for whether this is actually road legal, it seems that according to the “PRC Road Traffic Safety Law” there are no restrictions against riding animals on roads. So it seems that there is nothing stopping Mr. He for now.

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The thought of advanced vending machines and Japan pops into mind. Who would have thought that China has also started with some “eccentric” vending machines of their own.

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Just in season, an entrepreneur has imported a vending machine from Japan and stocked it full of “hairy crabs”. Chinese, especially from the Southern region, love to eat hairy crabs at this time of the year.

More images and a video after the break…

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In his “Manufactured Totems” series Alain Delorme, captures the portrait of the insignificant jobs present in everyday life in Shanghai. Even though the Chinese society usually fascinates by its delusions of grandeur, he chooses to focus on the individuals buzzing about the city.

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Men and women perched on their bikes cross the images as they go all over town, without ever settling in. They are migrants coming from all over China, the heart of the new “world factory”.

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